Field notes

Notes from the coffee world.

Comparisons, cost breakdowns, and field reports on indie coffee, mobile ordering, POS systems, and the platforms shaping how independent cafés operate.

POS comparison 2026-05-08

Square for Restaurants vs. Toast: which POS is right for an indie coffee shop in 2026?

Honest 2-year cost comparison of Square for Restaurants vs Toast for indie coffee shops. Fees, hardware, mobile ordering, loyalty, contracts — what each one actually costs.

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Delivery economics 2026-05-15

The real cost of DoorDash for a coffee shop (we did the math on $4 lattes)

DoorDash takes 15–30% commission. Here's what that actually does to coffee shop margin per cup, what your existing regulars cost you on the platform, and what to do about it.

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LA coffee guide 2026-05-22

The 18 best indie coffee shops in Los Angeles to order ahead from (2026)

Neighborhood-by-neighborhood guide to LA's best independent cafés. Highland Park, Silver Lake, Echo Park, Eagle Rock, Atwater, DTLA, West LA, Venice — with honest mobile-ordering notes.

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Industry analysis 2026-05-29

How indie coffee shops are quietly beating Starbucks in 2026

In LA, Portland, Austin, Brooklyn — indie cafés are growing faster than the chains. Three things chains can't fake, three areas where indies have closed the convenience gap, and the data behind it.

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Build vs buy 2026-06-02

How to add mobile ordering to your coffee shop without hiring a developer (5 options compared)

Square Online vs Toast Mobile vs DoorDash vs custom agency builds vs purpose-built platforms (Allstreet, Cloosiv, Joe Coffee). Real costs, honest tradeoffs, decision framework.

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